On the occasion of the company’s 30th anniversary, Life Story Media was commissioned by the Grimm family to produce three programs chronicling the history of Grimmway Farms and preserving the founding brothers’ legacy after they passed away.
Cut from a full 30 minute program, this 14 minute excerpt commemorates the company’s third decade in Kern County. It was screened by more than 600 management employees and others at Grimmway’s anniversary celebration. The story began when Rod and Bob Grimm were boys farming corn on their grandfather’s chicken ranch and selling it at a roadside stand. By the time they died and passed leadership to their nephew, this family owned business had grown to an over $300 million enterprise – the largest carrot company in the world. The business and personal history programs we created shows how the brother’s values were the cornerstone of their lives and the secret of their success.
